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This product has the potential to be a real game changer for the wider community of the iGaming industry as its two core functions are to eliminate technological bottlenecks and significantly reduce costs for operators and whitelabels alike.
The vision of iGC is to make the iGaming industry lean and connected. It was hatched out of the pain and frustrations that our founding team experienced while profitably growing a b2c operator www.
Guts was founded on the backbone of innovative ideas and a passion for the customer experience. Our value proposition was to not only change the gambling industry but also the perception of what gambling is.
We wanted to do this by improving the core services and its user friendliness towards customers. Then we wanted to spice it up a bit by bringing some innovation.
In other words we applied a lot of common sense and our perceived success would very much be vested in our ability to build a very efficient operation with a customer centric ethos.
Our message was well received with customers who showed up in droves. Having wind in the sails we figured our biggest challenges moving forward would be to maintain focus on the core proposition, continue to improve the product and operation while innovating, all at the same time Oh boy, were we wrong.
We decided to go on a rather ludicrous mission of creating a leading cloud computing services firm for the iGaming Industry.
Our sanity check was along the lines of:. While we were struggling with problems belonging in the last decade, we observed in frustration the continued emergence of cloud based Software As A Service SaaS technology wonders such as Salesforce and Shopify thriving in a far more hostile environment in a galaxy far, far away.
Having branched out from the competitive online performance-marketing field into user interfaces as an operator, GiG had grown a very confident and capable tech team who knew the whole customer journey by heart.
Their approach to accomplish this was to write the application from the very first letter of code in C. To create a truly high performing and flexible application, tailored to the specific needs of iGaming, this is the only way to do it.
Scrapping third party integrations, even for functions such as e-mail and livechat, sounds rather frisky, however you save the maintenance and are always familiar with your code.
Our process proved us right. After investing significant time on the architecture and the building blocks, we picked up an extraordinary pace.
Six months after the first letter of code, with good help from suppliers embracing the idea, we had completed the integrations with most game and payment vendors while developing all features and functionality needed.
Our hard work came to fruition with the launch of Betspin www. They have grown to some thousand actives and given us good data.
Server loads are looking amazing. There have been few bugs and best of all, the very much underestimated problem of game performance for the end user, lag and choppy spins which every casino player hates but unfortunately has to endure almost everywhere, has been solved.
With most of the trudge work done, we have finally reached the phase we always dreamt of where we can work efficiently on innovation and product development.
These days we are working on breakthrough platform features and design while looking to expand into offering more product verticals.
Having successfully built and launched a robust and lean operation, we can offer our services at a remarkable price point. This allows us to earn less on more.
We picked up a lot of interest, some dozens of companies have inquired, however will hurry patiently ensuring the satisfaction of each and every client.
Innovation often comes from the grassroots of the ecosystem. By lowering the barriers to entry we are enabling innovation.
In a time of increased regulation, taxation, and competiveness, iGC is what is needed to drive the industry forward. We need to plan for the future.
NIO I have since received requests for information. GiG believe in a transparent approach. This blog will be used to share information about GiG, and function as a window into our company life.
In this first blog post i will be reasoning over the merger with NIO and share some stats and input on our business model.
In the years leading up to this offer, GiG had progressed well. It was quite hard. In there was significant startup cost associated with Guts. We initially had no marketing budget and margins were slim due to expensive supplier agreements.
In we made major investments into obtaining our own remote gaming license and development costs of iGamingCloud, while still being on expensive supplier agreements for the good part of the year.
GiG will apply for registrations in other states as they open up for the opportunity. We are excited to receive our vendor registration, enabling us to start referring traffic to the operators in this jurisdiction.
It is an exciting opportunity for us, however we expect the state-by-state legalisation of sports betting to materialise at a slow rate.
There is strong competition in the market, but we are confident we can replicate, in the US, the success we have achieved in the highly competitive European markets.
For further information, please contact: Gaming Innovation Group Inc. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world.
Microgaming Software Systems Ltd. Its products include poker games, network gaming, bingo, mahjong, mobile gaming, landbased, and back-office solutions.
The company was founded in and is headquartered in Douglas, the United Kingdom. NetEnt AB engages in the development and provision of casino systems and gaming applications.
Its products include casino module, the games, touch, extend, and live casino. It offers online gaming platform such as slot machines, table games, video pokers, lottery, and jackpot games.
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Gaming Innovation Group, Inc.